SaaS PPC and Retargeting
Boost Qualified Traffic and Grow Brand Awareness Quickly
Benefits of SaaS PPC and Retargeting
Different PPC strategies fit different companies based on where you are in your SaaS journey.
Bay Leaf Digital will assess these concepts and more in order to determine what the best SaaS PPC and retargeting strategy is for you.
1. Strategic Research
Our team will dig into the details from keyword research to discovering what all your competitors are doing (plus where they’re spending their money and how much) in order to develop a solid strategy on any PPC platform.
2. Content Development & Implementation
Once we have our strategy, it’s time to get started. Whether it’s building a whitepaper from scratch or putting together a product demo video, the team at Bay Leaf Digital is full of resources that can make it happen.
3. Never Stop Optimizing
Our work isn’t over once your campaign is launched – it has only begun. All that research from step one was helpful to guide us in the right direction but in order to get the most out of any PPC campaign, using data analytics for channel optimization is key.
Get in front of your target audience fast by promoting your SaaS company across multiple online ad platforms, such as:
SaaS PPC and Retargeting FAQs
If you want to ensure your ROI you must analyze your PPC campaign results to optimize its effectiveness and make sure you’re not wasting your money.
Here are the top 5 metrics that help you measure the success of your SaaS PPC campaign:
- Cost per Click (CPC)
- Click-through rate (CTR)
- Impression share
- Cost per conversion
- Return on Ad Spend (ROAS)
Need to Up Your PPC Game?
Partner with an experienced SaaS PPC and retargeting team now. Fill out this form to get started.