SaaS Marketing Strategy

The right B2B SaaS pricing strategy is critical to achieving success in the ever-changing world of B2B SaaS. Adopting the right pricing strategy and price

Public perception of the founder or CEO’s image is intertwined with that of the company itself. That’s why building a strong personal brand is critical

Every day, the specialists at Bay Leaf Digital team help B2B SaaS companies grow with account-based marketing (ABM). Have you heard buzz about ABM? Are

When you first start your SaaS business, time and resources are both limited. A marketing plan is required to develop an effective new business strategy

As the Founder or CMO of a SaaS company, you understand how much research, resources, and hundreds of millions of dollars go into developing a

Corporate social responsibility (CSR) is good for business. In fact, the Harvard Business Review points out that 70% of Americans believe it’s important for companies

This year has seen plenty of SaaS stars join the firmament. And while the technology runs the gamut from cutting-edge AI to innovative content management,

What is Lead Nurturing? Lead nurturing is a post-conversion SaaS marketing strategy wherein a string of communications or “marketing touches” are planned and automated with

Let’s use a football analogy to elaborate. Since we’re based in Dallas, I’m going to use the Cowboys-Packers rivalry in this case. Since 2015, the

Marketing a software service isn’t the same as marketing a normal product.  It’s not something physical that you can touch, feel, or smell. Not everyone

Effective marketing starts with research. Specifically, it starts with detailed audience research. While this may seem obvious – you can’t market to a group of