About
Our team of SaaS marketing experts will develop the right strategy to help you reach your goals.
About Bay Leaf Digital
We started Bay Leaf Digital in 2013 with the goal of taking what we learned in big business and applying those learnings to help grow B2B SaaS companies across all stages of growth.
Our Story
2013
Abhi and Tory start the agency with a goal of funding SaaS application development, Ashley joins shortly after.
2014
We focus on SEO, web analytics, and help out anyone who wants to talk to us.
2015-2016
We create two SaaS products – Amplytics & Story Keeper. Lack of focus & funds stop us. We experiment with home services vertical.
2017-2018
Things are going well. We think we want to focus on contact center tech as our niche, but after some experimentation, we settle on B2B marketing as a whole.
2019
We further refine our offering to focus only on B2B SaaS. This resonates with the marketplace, and we experience 2X YOY revenue growth. We open the India office and bring on-board a development team.
2020
Hello COVID. We lose 80% of our ARR, the existence of the agency is brought into question. We double down on marketing ourselves and start building out our SaaS analytics tool. We know the quality of our work, and we are convinced that the market demand would return.
2021
We bounce back nicely. We double the size of the team, and double revenue from our 2019 high. We decide to focus primarily on HubSpot as our marketing automation tool of choice. We establish the SaaS marketing strategy framework that resonates well with clients.
2022
Our team size is now 2x that from two years ago. Because of the high demand for our services, we narrow our focus on B2B SaaS companies that have a product-market fit. While we prefer HubSpot, we also are expanding our horizons to include Pardot, Marketo etc. We are now focused on driving value for our clients at a larger scale by bringing in robust processes that can be repeated.
2023
While this story remains to be told, we are excited for the future! We believe that our continued focus on quality of work and exceeding client expectations will help us and our clients grow even more!
What's your favorite part about working at Bay Leaf Digital?
“What I like about Bay Leaf Digital is that we are not constrained by corporate silos, so there isn’t a need for a skunkworks project to do something cool. If someone has an idea they want to try out, we are all for giving it a shot.”
"Everyone at Bay Leaf Digital is continuously upskilling themselves and helping others grow as well. The team is very supportive and approachable."
"Themed team meetings on Zoom."
Explain like I'm five... what do you do?
"I make ads and then figure out whether people liked them or not."
"I bring people to my clients' websites."
"I create plans that help companies find people they can sell their products or services to."
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Meet the Team
Certifications
Companies we have grown with
Here are just a few examples of companies that we have worked with over the years.
Companies we have grown with
Here are just a few examples of companies that we have worked with over the years.
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"Our guys used to be able to juggle 25-35 active opportunities each in a month. After Bay Leaf helped us roll out marketing automation tied to a CRM, we can now keep up with 40-60 a month. This has allowed us to close more deals in the same amount of time."
“Bay Leaf Digital has exceeded expectations to date. We are seeing impressive growth and results from our in-bound lead generation. We have a completely working machine, producing quality business opportunities on a consistent basis.”
"Bay Leaf has been instrumental in helping us evolve our Marketing approach to be more strategic and multi-faceted. We selected Bay Leaf over other options because they are metric-minded, goal-oriented and high touch. And they've lived up to those promises."
"Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team."
"I love that the Bay Leaf team is invested in how our entire funnel performs. This is what initially put them above their competitors when we were evaluating agencies. Additionally, Tory and the team proactively make recommendations for improvement and they're willing to dive deep into the performance metrics and data."
"When TrueFort first engaged with the Bay Leaf team, we had no digital marketing program and needed to quickly stand up our paid search and paid social programs. The Bay Leaf team immediately took control of our LinkedIn and Google Ads, showing impressive lead generation results within a month. The consistent quality of leads was high enough that we expanded our relationship to prioritize website management and SEO efforts within 9 months. The BLD team is always testing, monitoring, and iterating based on the most recent results."
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